If you look up Joe Cocker in a volume
specialising in Soul, the chances are that you won't find him
there. That's because white Englishmen aren't supposed to be
in that category. However, Cocker is most certainly the exception
that makes the racial stereotype a nonsense.
Cocker's chart career took a long time
in coming and was all too brief. Through contacts he cultivated
as a support artist he managed to get a chance to record with
Decca in 1964 and had cut the excellent 'I'll Cry Instead', which
got nowhere at all and is of course now a highly prized relic
of his early career- if you can find a copy. However, by 1968
he had fully developed his soulful vocal style for which he became
famous and his first release for the young label, Regal Zonophone,
did well enough to draw attention. His next release then went
all the way to the top, having all the right ingredients. Although
it was already an established Beatles number, Cocker's brilliant
interpretation showed it in a whole new light
However, Joe's fondness for alcohol
has made his career erratic and he's staged more than one comeback
after apparently 'losing it' completely. Just like the lyric
of his big hit says, he has pulled through because of the tenacity
of his friends and the many fans who love him. |